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The week according to Topsy (9/13)

Happy Friday! Here’s a quick look back at some of the top stories that hit Twitter feeds around the world this week.

Apple announces the iPhone 5S and iPhone 5C

Social discussion spiked during and after the announcement, but sentiment about the iPhone remained relatively unchanged.

Motorola’s “LazyPhone” ad campaign got a boost from the Apple launch.

 

September 11

On the 12th anniversary of the attacks in New York, tweets referencing 9/11, the phrase “never forget,” or containing hashtag #NeverForget made up almost 1% of all tweets around the world and over 3.5% of tweets in the United States.

 

Breaking Bad announces a spinoff

The new series will feature a sleazy lawyer, Saul. Saul quickly become much more popular on Twitter.

 

Novak Djokovic and Rafael Nadal battle it out at the U.S. Open

Nadal won on the court—and on Twitter.


Curious about the social impact of other events this week? Set up a free 14-day trial of Topsy Pro and explore the data for yourself!